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Fishbein, M., Hornik, R., Cappella, J. N., Sayeed, S., Yzer, M. C., & Ahern, R. K. (2002). The role of theory in developing effective antidrug public service announcements. In W. D. Crano, D. William, & M. Burgoon (Eds.), Mass media and drug prevention: Classic and contemporary (pp. 89-117). Lawrence Erlbaum.
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