Professionalizing hair care in Tonga

Authors
Publication date 2013
Journal Anthropology Now
Volume | Issue number 5 | 1
Pages (from-to) 18-26
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam Institute for Social Science Research (AISSR)
Abstract In the course of the last two decades, Nuku'alofa, the capital of Tonga, witnessed an explosion of a particular kind of business, hair salons. For owners, workers, and customers alike, hair salons represent modernity and cosmopolitanism, and they thus attract a particular kind of clientele and labour, predominantly middle-aged women and transgender males. Salons are the site of feminine sociability, and illustrate how the body and its care can become, in many parts of the world, a claim to a dignity and respectability that is often not available through other means.
Document type Article
Language English
Published at https://doi.org/10.5816/anthropologynow.5.1.0018
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