Zhuoyue chuanbo quanqiuhua shidai ruhe guanli zhanlüe chuanbo he gonggong guanxi = Communication excellence : how to manage strategic communication and public relations in a global world

Authors
  • A. Zerfass
  • R. Tench
  • D. Verčič
  • Á. Moreno
Publication date 2021
ISBN
  • 9787565729270
Number of pages 152
Publisher Beijing: Zhongguo chuanmei daxue chubanshe
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Book
Note Title in Chinese: 卓越传播 : 全球化时代如何管理战略传播和公共关系. - Translation of: R. Tench, D. Verčič, A. Zerfass, Á. Moreno, P. Verhoeven (2017) Communication excellence: How to develop, manage and lead exceptional communications.
Language Chinese (Traditional)
Related publication Communication excellence
Other links https://product.dangdang.com/11547810294.html
Permalink to this page
Back