The war for talent? The relevance of employer branding in job advertisments for becoming an employer of choice

Open Access
Authors
Publication date 2011
Host editors
  • G. Panigyrakis
  • P. Theodoridis
  • A. Panopoulos
Book title The New Knowledge Globalization Era: Future Trends Changing Corporate Marketing Communications
Book subtitle 16th International Conference on Corporate Marketing Communications (CMC 2011) : Athens, 2011 : conference proceedings
ISBN
  • 9789609443074
Event Paper presented at the 16th International Conference on Corporate Marketing Communications (CMC 2011)
Pages (from-to) 478-491
Publisher Athens: Athens University of Economics and Business, MBA Programme, Department of Business Administration‐Department of Marketing Communication
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Conference contribution
Language English
Published at https://www.scribd.com/document/107153057/Proceedings#
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