How GenAI Changes Creative Work

Authors	A. Tomaselli O.A. Acar
Publication date	19-09-2024
Publisher	MIT Sloan Management Review
Organisations	Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Abstract	Artificial intelligence is reshaping creative work and its teams. Leaders must prepare to address these ongoing shifts.
Document type	Web publication or website
Language	English
Published at	https://sloanreview.mit.edu/article/how-genai-changes-creative-work/ (Final published version) https://www.mitsloanme.com/article/how-genai-changes-creative-work/ (Final published version)
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