De kracht van adverteren in dagbladen en dagbladmagazines: inzichten in bereik en waardering van advertenties in dagbladen en dagbladmagazines op basis van het Reclame Reactie Onderzoek van PCM in de periode 1996-2000. - 2e dr.
| Authors |
|
| Publication date |
2004
|
| Series |
SWOCC dossier, 5
|
| Number of pages |
79
|
| Publisher |
Amsterdam: SWOCC
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
|
| Document type |
Report
|
| Language |
Dutch
|
|
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