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Authors	D. Muntinga G. van Noort
Publication date	2015
Host editors	D. Oosterveer B. Koster S. Roeling M. de Haan
Book title	Marketingfacts: jaarboek 2015-2016
ISBN	9789078972310
Series	Marketingfacts
Pages (from-to)	180-189
Publisher	Arnhem: Marketingfacts BV
Organisations	Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type	Chapter
Note	Hot topic 5
Language	Dutch
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