The Modern White Horse Temple and Online Reconfiguring of a Buddhist Heritage Space

Recent research shows that since the early 2000s, the Chinese Communist Party has increasingly used various cultural heritage sites, including Buddhist sites, as soft power agents. Furthermore, in the context of the Belt and Road Initiative, launched by the People’s Republic of China, Buddhist temples, representatives, and practices have been harnessed to play a role in the state’s agenda. In this context, White Horse Temple, as a feature of cultural tourism in Henan Province, is facing new opportunities and challenges. The article examines the material particularities of reconstructing the temple in light of this trajectory, building on materials retrieved at the site, and online representations of the temple. The author explores how the temple’s unique spatiality and characteristics stress the use of soft power which harnesses online and offline cultural and popular trends for state agenda.