The role of theory in developing effective antidrug public service announcements

Authors
  • M. Fishbein
  • R. Hornik
  • J.N. Cappella
  • S. Sayeed
  • M.C. Yzer
  • R.K. Ahern
Publication date 2002
Host editors
  • W.D. Crano
  • D. William
  • M. Burgoon
Book title Mass media and drug prevention: Classic and contemporary
Pages (from-to) 89-117
Publisher Mahwah, NJ: Lawrence Erlbaum
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
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