Het organisatiemerk is van iedereen: samensturende managers, medewerkers en stakeholders
| Authors |
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| Publication date |
2012
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| ISBN |
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| Series |
SWOCC, 59
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| Number of pages |
64
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| Publisher |
Amsterdam: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
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| Abstract |
A corporate brand of everyone
|
| Document type |
Book
|
| Note |
Aanwezig in universiteitsbibliotheek UvA.
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| Language |
Dutch
|
| Related publication |
Branding
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