Does web design matter? Examining older adults’ attention to cognitive and affective illustrations on cancer-related websites through eye tracking

Authors
Publication date 2014
Host editors
  • C. Stephanidis
  • M. Antona
Book title Universal access in human-computer Interaction: 8th International Conference, UAHCI 2014, held as part of HCI International 2014, Heraklion, Crete, Greecee, June 22-27, 2014: proceedings. - Pt. III: Aging and assistive environments
ISBN
  • 9783319074450
Series Lecture notes in computer science, 8515
Pages (from-to) 15-23
Publisher Cham: Springer
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
  • Faculty of Medicine (AMC-UvA)
Abstract
This study examines how adults pay attention to cognitive and affective illustrations on a cancer-related webpage and explores age-related differences in the attention to these cognitive and affective webpages. Results of an eye-tracking experiment (n = 20) showed that adults spent more time attending to the illustrations on the cognitive webpage than the illustrations on the affective webpage. Furthermore, older adults spent about 65% less time fixating the webpages than younger adults. Whereas older adults had less attention for illustrations on the cognitive webpage then younger adults, they spent equal time viewing the illustrations on the affective webpage as younger adults.
Document type Chapter
Note Gebeurtenis: Paper presented at the International Conference on Universal Access in Human-Computer Interaction (part of HCI International 2014)
Language English
Published at https://doi.org/10.1007/978-3-319-07446-7_2
Downloads
Bol et al. (2014) (Accepted author manuscript)
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