Media guiding consumers across different stages of the purchase process

Authors	H.A.M. Voorveld E.G. Smit P.C. Neijens F.E. Bronner
Publication date	2012
Event	2012 Conference of the American Academy of Advertising
Pages (from-to)	35-36
Organisations	Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type	Abstract
Language	English
Downloads	Media guiding consumers across different stages of the purchase process (Final published version)
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