The relationship between personality factors and marketing strategies and entrepreneurial success in East-Germany
| Authors |
|
| Publication date |
1995
|
| Host editors |
-
D.F. Muzyka
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G.E. Hills
-
G.S. Omura
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G.A. Knicht
|
| Book title |
Research at the Marketing/Entrepreneurship Interface
|
| Pages (from-to) |
297-310
|
| Number of pages |
14
|
| Publisher |
Chicago: University of Illinois
|
| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Psychology Research Institute (PsyRes)
|
| Document type |
Chapter
|
|
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