Television advertising aimed at children

Authors	M.A. Buijzen
Supervisors	P.M. Valkenburg
Award date	31-01-2003
Publisher	Amsterdam: 2003
Organisations	Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type	PhD thesis
Language	English
Downloads	Thesis Cover Titlepage CONTENTS ACKNOWLEDGMENTS INTRODUCTION CHAPTER 1 APPEALS IN TELEVISION ADVERTISING: A CONTENT ANALYSIS OF COMMERCIALS AIMED AT CHILDREN AND TEENAGERS CHAPTER 2 TYPES OF HUMOR IN COMMERCIALS AIMED AT CHILDREN, TEENAGERS, AND ADULTS CHAPTER 3 THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN'S CHRISTMAS WISHES CHAPTER 4 THE EFFECTS OF TELEVISION ADVERTISING ON MATERIALISM, PARENT-CHILD CONFLICT, AND UNHAPPINESS: A REVIEW OF RESEARCH CHAPTER 5 THE UNINTENDED EFFECTS OF TELEVISION ADVERTISING: A PARENT-CHILD SURVEY SAMENVATTING Cover
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