A Strategic Paradigm: Linking Marketing and TQM in Higher Educational Institutions

Authors	L. Lin
Supervisors	J.H.J.P. Tettero
Award date	30-03-1999
Publisher	Den Haag: Dutch Quality Schools
Organisations	Faculty of Economics and Business (FEB)
Document type	PhD thesis
Note	Research conducted at: Universiteit van Amsterdam, Fac Ec & Ec'trie
Downloads	Thesis Cover Titlepage Preface Table of Contents List of Exhibits Chapter I: Laying the Groundwork Chapter II: Research Objectives & Questions Chapter III: Research Methodology Chapter IV: Research Findings Chapter V: Theoretical Framework & Development I Organization External Issues Chapter VI: Theoretical Framework & Development II -Organization Internal Issues Chapter VII: Theoretical Framework & Development III -Organization Internal Issues Chapter VIII: Assumptions & Limitations Chapter IX: Summary & Conclusions Appendixes Samenvatting (Dutch Summary) References Subject Index Cover
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