Feeling iffy about generative AI When journalists disclose AI use, trust in news is lower

News organisations are experimenting with how to best integrate generative AI intotheir journalistic workflows. This brings up important questions about how to dis-close this, as well as what effects such AI disclosures have on readers. Prior researchshows predominantly negative effects on perceived trustworthiness and credibility,but says little about how different use cases compare to each other. In this study,we report the results of a conjoint experiment (N= 683) on the effects of nuancedAI disclosures on the perceived trustworthiness of news. Our results confirm priorresearch in that we find negative effects for all kinds of AI disclosures. However,moderation and cluster analysis suggest that these effects are not universal, but de-pend on individual-level characteristics that co-determine AI disclosure effects. By(1) highlighting important individual-level moderators such as respondents’ politicalposition as well as their attitudes towards and knowledge of AI, and (2) by describ-ing five distinctive preference profiles and their predictors, our results inform futureresearch and help practitioners cater AI disclosures to particular groups of readers.