Skating on thin ice: How negative sport incidents affect sponsor image

Open Access
Authors
Publication date 2012
Event 2012 Conference of the American Academy of Advertising
Pages (from-to) 129
Number of pages 1
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Abstract
Language English
Downloads
Skating on thin ice (Final published version)
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