Advertising strategies

Authors	B. van den Putte
Publication date	2008
Host editors	W. Donsbach
Book title	The international encyclopedia of communication. - Vol. 1
ISBN	9781405131995
Pages (from-to)	108-112
Publisher	Malden, MA: Blackwell
Organisations	Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type	Chapter
Language	English
Published at	https://doi.org/10.1111/b.9781405131995.2008.x
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