Different Strategy Playbooks for Digital Platform Complementors
| Authors |
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|---|---|
| Publication date | 03-2022 |
| Journal | MIS Quarterly Executive |
| Volume | Issue number | 21 | 1 |
| Pages (from-to) | 1-15 |
| Organisations |
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| Abstract | To survive, major and minor digital platform complementors need different strategy playbooks, which comprise synergistic combinations of the three complementor strategies described in this article. Following these playbooks enables executives to develop and provide a thriving complement product on digital platforms. |
| Document type | Article |
| Language | English |
| Published at | https://doi.org/10.17705/2msqe.00056 |
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