Neuroimaging

Health communication is a complex, multidetermined process, a full understanding of which necessitates a consideration of biological, psychological, and sociocultural phenomena. Communication neuroscience is a burgeoning subfield that complements a long history of biological approaches to communication. By considering the neural processes relevant to communication, communication neuroscience emphasizes that communication is an embodied process, occurring in, through, and to bodies. Neuroimaging approaches provide insight into the neural correlates of health communication processes, allow the testing of competing theories and the generation of new hypotheses, and provide tools to predict the success of health communication efforts designed to change behavior.