V. Kumar's (VK) role in the field of B2B marketing: commentary and observations

Authors
  • J.L. Johnson
Publication date 2012
Host editors
  • R. Grewal
Book title Legends in marketing: V. Kumar. - Vol. 9: Business-to-business
ISBN
  • 9788132109037
Series Legends in marketing
Pages (from-to) 241-245
Publisher Los Angeles: Sage Publications
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Document type Chapter
Language English
Published at
Permalink to this page
Back