Effects of TV brand placement on brand image.

Authors	E.A. van Reijmersdal P.C. Neijens E.G. Smit
Publication date	2007
Journal	Psychology & Marketing
Volume | Issue number	24 | 5
Pages (from-to)	403-420
Organisations	Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type	Article
Published at	https://doi.org/10.1002/mar.20166
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