Webcare as an integrative tool for customer care, reputation management, and online marketing: a literature review

Authors
Publication date 2014
Host editors
  • P.J. Kitchen
  • E. UzunogĖ†lu
Book title Integrated communications in the postmodern era
ISBN
  • 9781137388537
Pages (from-to) 77-99
Publisher Basingstoke, Hampshire: Palgrave Macmillan
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
Permalink to this page
Back