Segmentatie en mediaplanning

Authors
Publication date 2003
Host editors
  • A. den Boon
  • P.C. Neijens
Book title Media & Reclame
Pages (from-to) 173-198
Publisher Groningen: Stenferd Kroese
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
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