From humans to machines Researching entrepreneurial AI agents built on large language models

Open Access
Authors
Publication date 11-2025
Journal Journal of Business Venturing Insights
Article number e00581
Volume | Issue number 24
Organisations
  • Faculty of Economics and Business (FEB) - Amsterdam Business School Research Institute (ABS-RI)
Abstract

Entrepreneurial AI agents (e.g., Large Language Models (LLMs) prompted to assume an entrepreneurial persona) represent a new research frontier in entrepreneurship. We explore whether such agents exhibit the structured profile of the human entrepreneurial mindset, a construct long established as a driver of entrepreneurial activity in humans. Drawing on the biological concept of host-shift evolution, we investigate whether the characteristic components of this mindset (i.e., basic personality traits, characteristic adaptations, and self-concept) emerge in a coherent constellation within AI agents. Using established psychological instruments, we examine whether entrepreneurial AI agents display systematic patterns that mirror the internal structure of the entrepreneurial mindset. Our findings indicate that such coherent profiles do emerge, consistent with a human-like entrepreneurial mindset structure. At the same time, our results highlight important limitations, including stereotype amplification and the likelihood that responses reflect statistical simulation or mimicry rather than genuine cognition. We argue that these findings signal a potential shift in entrepreneurship research: from focusing solely on the psychology of human entrepreneurs to also examining the simulated mindset structures of artificial entrepreneurial agents. This opens new research agendas on mindset–behavior consistency, human–AI collaboration, and the frameworks needed to study the emerging psychology of entrepreneurial AI.

Document type Article
Language English
Published at https://doi.org/10.1016/j.jbvi.2025.e00581
Other links https://www.scopus.com/pages/publications/105021097087
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