Measuring more or less: Estimating product period penetrations from incomplete panel data

Thesis

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Titlepage

Contents

Acknowledgements

1. Introduction

2. Optimising response burden

3. Poisson based models

4. Multivariate heterogeneous Poisson processes

5. A variance component model for purchase incidence

6. A variance component model for more than one period

7. Moment estimators for the variance component models

8. Summary, conclusions and recommendations

Bibliography

Samenvatting

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