Preface: customer centricity requires a multichannel approach

Open Access
Authors
Publication date 2011
Book title Customer Centric DNA Awards: 24 May 2011
Pages (from-to) 4-5
Publisher BearingPoint & TNS NIPO
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
Downloads
357113.pdf (Final published version)
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