Ontwikkeling en validatie van de CMB-schaal

Authors
Publication date 2010
Host editors
  • S. van den Boom
  • E. Smit
  • S. de Bakker
Book title Nachtmerrie of droom: de ROI van customer media
ISBN
  • 9789081475624
Series Relatiemedia, 3
Pages (from-to) 31-38
Publisher Heemstede: Customer Media Council
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language Dutch
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