It’s all about catching readers’ attention.

Authors
Publication date 2007
Host editors
  • S. Diehl
  • R. Terlutter
Book title International advertising and communication: New insights and empirical findings.
Publisher Wiesbaden, Germany: Gabler Verlag/Deutscher Universitätsverlag
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Permalink to this page
Back