The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting

Authors
Publication date 2002
Journal Journal of Advertising
Volume | Issue number 16 | 4
Pages (from-to) 27-40
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
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