Making sense of a crucial interface: corporate communication and the news media

In this chapter, we provide an overview of how news organizations work and develop a theoretical account of communicative interactions between corporate communication professionals representing commercial companies and journalists working for news organizations. This account conceptualizes these interactions as a discursive process in which professionals and journalists construct and negotiate frames about an event or issue related to a company. This process tends to be guided on both sides by the individual’s professional identity (as communication professional or journalist) and the identity of their organization.