Initial white paper on the social, economic, and political impact of media AI technologies

This deliverable provides an overview of some of the core discussions of AI for media from a media studies/social science perspective, identifying the main potentials and challenges connected with AI applications across the media cycle. These concrete challenges are then discussed more widely in terms of how they might impact society (socially, economically, or politically) and what mitigative measures will be important to ensure the use of AI in the media sector remain responsible and that it positively affects society. The whitepaper is based on a thorough literature review of academic journals published by scholars within the field of humanities, social science, media, and legal studies as well as reports developed either with a specific focus on AI in the media sector or with a broader outlook on AI in society. Furthermore, a range of examples of concrete AI applications is described to provide context for the reader and some of the mediated responses to the applications.