Media planning

Authors
Publication date 2008
Host editors
  • W. Donsbach
Book title The international encyclopedia of communication: Vol. VII
ISBN
  • 9781405131995
Pages (from-to) 2964-2968
Publisher Malden, MA: Blackwell
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Published at http://www.communicationencyclopedia.com/subscriber/tocnode?id=g9781405131995_chunk_g978140513199518_ss46-1
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