[Review of: D. Stroud, K. Walker (2013) Marketing to the ageing consumer: the secrets to building an age-friendly business]
| Authors |
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| Publication date |
2013
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| Journal |
Journal of Marketing Analytics
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| Volume | Issue number |
1 | 1
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| Pages (from-to) |
61-62
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| Organisations |
-
Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
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| Abstract |
Ageing is a process that is accompanied by many physical problems. In order to run a successful business, these problems have to be taken into account.
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| Document type |
Book/Film/Article/Exhibition review
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| Language |
English
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| Published at |
https://doi.org/10.1057/jma.2012.3
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