[Review of: D. Stroud, K. Walker (2013) Marketing to the ageing consumer: the secrets to building an age-friendly business]
| Authors | |
|---|---|
| Publication date | 2013 |
| Journal | Journal of Marketing Analytics |
| Volume | Issue number | 1 | 1 |
| Pages (from-to) | 61-62 |
| Organisations |
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| Abstract | Ageing is a process that is accompanied by many physical problems. In order to run a successful business, these problems have to be taken into account. |
| Document type | Book/Film/Article/Exhibition review |
| Language | English |
| Published at |
https://doi.org/10.1057/jma.2012.3
(Final published version)
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| Permalink to this page | |