From fame to fortune: A meta-analytic review of celebrity endorsements in persuasive communication

Authors
Publication date 2002
Journal European Advances in Consumer Research
Volume | Issue number 5
Pages (from-to) 156
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Article
Note Publisher: Association for Consumer Research
Place of publication: Valdosta, GA
Editors: A. Gröppel-Klein, F.R. Esch
Language English
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