Mass media advertising: Information or wallpaper?

Authors	E.G. Smit
Supervisors	J.J. van Cuilenburg
Cosupervisors	P.C. Neijens
Award date	12-01-1999
Publisher	Amsterdam: Het Spinhuis
Organisations	Other
Document type	PhD thesis
Note	Research conducted at: ASCoR
Downloads	Thesis Cover Titlepage Acknowledgements Contents 1. Introduction 2. Modelling advertising use 3. Research design 4. Use and evaluation of advertising 5. Explaining advertising use 6. Noticing specific ads 7. Summary and conclusions 8. References 9. Appendices 10. Index 11. Nederlandse samenvatting Cover
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