How to choose the right weapon

Open Access
Authors
Publication date 2011
Journal Communication Director
Volume | Issue number 2011 | 2
Pages (from-to) 76-79
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Abstract Social media represent both a catalyst for and weapon against brand crises. Communicators should know the right approach to take.
Document type Article
Language English
Downloads
357131 (Final published version)
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