More or less diverse: An assessment of the effect of attention to media salient company types on media agenda diversity in Dutch news paper coverage between 2007 and 2013

This study on news coverage of highly visible company types in a Dutch daily quality newspaper (NRC Handelsblad; N = 14,363), during the economic crisis (2007–2013), shows that attention to banks (and to a lesser extent also to the automobile and components industry) had a structural negative influence on media agenda diversity. The majority of the other salient company types had a significant positive impact on diversity. These results suggest that banks attracted attention at the expense of more varied, diverse coverage during the crisis. Our findings extend knowledge of agenda-building dynamics in relation to organizational news by considering characteristics of the broader media agenda. We discuss our findings in light of causes and consequences of media coverage of salient businesses.