Merely facilitating or actively stimulating diverse media choices? Public service media at the crossroad
| Authors | |
|---|---|
| Publication date | 2015 |
| Journal | International Journal of Communication : IJoC |
| Volume | Issue number | 9 |
| Pages (from-to) | 1324-1340 |
| Organisations |
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| Abstract | Personalized recommendations provide new opportunities to engage with audiences and influence media choices. Should the public-service media use such algorithmic profiling and targeting to guide audiences and stimulate more diverse choices? And if they do, is this a brave new world we would like to live in? This article outlines new opportunities for the public-service media to fulfill their commitment to media diversity and highlights some of the ethical and normative considerations that will play a role. The article concludes with a call for a new body of “algorithmic media ethics.” |
| Document type | Article |
| Language | English |
| Published at | http://ijoc.org/index.php/ijoc/article/view/2875 |
| Downloads |
2875-15289-1-PB
(Final published version)
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