The interplay between food knowledge, nudges, and preference elicitation methods determines the evaluation of a recipe recommender system

Domain knowledge can affect how a user evaluates different aspects of a recommender system. Recipe recommendations might be difficult to understand, as some health aspects are implicit. The appropriateness of a recommender’s preference elicitation (PE) method, whether users rate individual items or item attributes, may depend on the user’s knowledge level. We present an online recipe recommender experiment. Users (𝑁=360) with varying levels of subjective food knowledge faced different cognitive digital nudges (i.e., food labels) and PE methods. In a 3 (recipes annotated with no labels, Multiple Traffic Light (MTL) labels, or full nutrition labels) x2 (PE method : content-based PE or knowledge-based) between-subjects design. We observed a main effect of knowledge-based PE on the healthiness of chosen recipes, while MTL label only helped marginally. A Structural Equation Model analysis revealed that the interplay between user knowledge and the PE method reduced the perceived effort of using the system and in turn, affected choice difficulty and satisfaction. Moreover, the evaluation of health labels depends on a user’s level of food knowledge. Our findings emphasize the importance of user characteristics in the evaluation of food recommenders and the merit of interface and inter action aspects.