Discursive opportunities, feeling rules and the rise of protests against aircraft noise

Social movement researchers propose different ways to incorporate meaning into structural approaches, notably into political opportunity structure (POS) theory. In this article we further develop one of the recent attempts to do so: discursive opportunity structure theory (DOS) as proposed by Koopmans and Olzak. We pay particular attention to the role of feelings. Although the DOS model correctly points toward the discursive construction of political opportunities, it does not explain why certain events are experienced as opportunities by potential activists. We propose the reason is two-fold: 1) discourse contains feeling rules and 2) discourse resonance implies the shaping of protest subjectivity. Our model is applied to a specific case: protests against aircraft noise annoyance in two countries. We show that feeling annoyed by aircraft sound is shaped by specific policy discourses, which then prepares the ground for protests.