Dr. Phil meets the candidates: how family and personal experience produce political discussion

In 2004, the main contenders in the American presidential election, incumbent Republican president George Bush and Democratic challenger John Kerry, appeared with their wives in two separate episodes of the Dr. Phil show. They talked with America's most popular television therapist about their families and how they combined family life and political career. Campaign and political issues were purposively kept out of the conversations. Analysis of the audience's responses to these two shows, posted on a website, shows that the political relevance of the private and family lives of the candidates was heavily contested. However, the family life and values of the discussants themselves were seen as a legitimate point of departure for their political positions. Thus, the Dr. Phil forum functioned both as a place of deliberation and dialogue, and as a site for articulating political viewpoints.