How China’s flagship news program frames “the West”: Foreign news coverage of CCTV’s Xinwen Lianbo before and during Xi Jinping’s presidency

This study investigates how Xinwen Lianbo, a prestigious TV news program and a key propaganda tool of the Chinese Communist Party, framed a bloc of Western countries in its foreign news coverage in the period 2010-2015. The results of the content analysis performed in this study revealed that mixed and diverse images of the West were portrayed by the program. Interestingly, significantly more negative frames of these countries were identified after Xi Jinping took office in late 2012, which signaled a pivotal event in terms of China’s foreign policy. However, Xi’s speech to Chinese media workers on 19 August 2013 did not have additional effects on the program’s framing of the West.