Diversity label: exploring the potential and limits of a transparency approach to media diversity

With the rapid growth of digital content, meaningful media diversity depends on users and the choices they make. The challenge is no longer facilitating content, but capturing attention, which is not subject to regulatory control. Empowering users with information, as exemplified in consumer law, thus becomes a more important element in the regulatory toolbox. According to Professor Helberger, the informational approach to advancing the goals of media diversity needs more coherent and informed reflection. In particular, she suggests the usefulness of "diversity labels" in conjunction with self-regulation, an idea that deserves further exploration of its potential for stimulating the audience’s appetite for diverse media content.