Multi-media campagnes: Populair maar weinig onderzocht

Authors
Publication date 2003
Host editors
  • A.E. Bronner
  • Et al.
Book title Jaarboek van de Nederlandse Vereniging van Marktonderzoek
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
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