Every (Repurposed) Product Has a Story
| Authors |
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|---|---|
| Publication date | 13-09-2022 |
| Journal | MIT Sloan Management Review |
| Volume | Issue number | 64 | 1 |
| Pages (from-to) | 14-15 |
| Organisations |
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| Abstract | Goods made from reused or upcycled materials are more appealing when customers are primed to spin a narrative about a product’s history. |
| Document type | Article |
| Language | English |
| Published at |
https://sloanreview.mit.edu/article/every-repurposed-product-has-a-story/
(Final published version)
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(Final published version)
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