The internet as a green management tool

Environmental management is one of the areas in which the use of the Internet has proceeded rapidly. This article analyses the emergence of the Internet as a green management tool by showing how firms increasingly communicate electronically about environmental management and how stakeholders help to advance sustainable development in practice. The information on the electronic super highway should be carefully interpreted, considering availability, relevance and reliability. Some suggestions are given on how to deal with the drawbacks. One method to deal with the problem of information overload is to 'weave one's own web' by gathering addresses of valuable websites. This article creates such a chain of information by examining relevant websites in four different categories: environmental reporting and accountancy (tools of communica-tion), environmental management systems (tools of action), various tools for analysis, and pollution prevention and other potential financial benefits.