The context of advertising: An analysis of assimilation and contrast effects

Authors
Publication date 1997
Host editors
  • W.F. van Raay
  • G. Antonides
  • S. Maital
Book title Advances in Economic Psychology
Pages (from-to) 81-96
Number of pages 15
Publisher Chichester: Wiley
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Psychology Research Institute (PsyRes)
Document type Chapter
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