Advertising: responses across the life-span

Authors
Publication date 2008
Host editors
  • W. Donsbach
Book title The international encyclopedia of communication. - Vol. 1
ISBN
  • 9781405131995
Pages (from-to) 105-107
Publisher Boston: Wiley-Blackwell
Organisations
  • Faculty of Social and Behavioural Sciences (FMG) - Amsterdam School of Communication Research (ASCoR)
Document type Chapter
Language English
Published at https://doi.org/10.1111/b.9781405131995.2008.x
Published at http://www.communicationencyclopedia.com/subscriber/tocnode?id=g9781405131995_chunk_g97814051319956_ss27-1
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